Why Would You Stand In Line 48 Hours To Get A Playstation 3 - The Marketing Psychology Is Working

You know it's Christmas time when two things happen...

1) People stand in line for 48 hours camped outside Best Buy for 48 hours waiting for the latest PlayStation release, or...

2) The Internet giveaway fever really heats up - More about this later.

The current Playstation mania is an incredible lesson in marketing. But I missed the importance of what was going on until a friend smacked me in the face with it this morning...

DUMB LIKE A FOX...

Our friend -- I'll call him AJ -- reported this morning that he and his wife had just come back from Wal-Mart where they'd been camping for 48 hours to get one of 4 available PlayStations 3 when they went on sale...

Unbelievable! I thought he was insane when he told us this. Who wants a PlayStation bad enough to stand in line 48 hours?

Well...

He said with a smile, "We got two!"

So! It was still 48 hours in front of a store, right? Do your kids really need PlayStations THAT badly?

"Oh, they're not for the kids! We listed them on eBay within an hour," he said, still smiling. "And they're averaging 5 to 7 thousand dollars. Some have sold for more than $14,000." Search for "PlayStation 3" on eBay. I was blown away at the prices.

I was stunned. Not because of the price (people pay extravagant prices for just about anything), nor because my "insane" friend actually made about $390 per hour if he sells them both for $7000, but because I had totally missed the entire marketing lesson expertly laid out by Sony and Wal-Mart.

The six basic marketing persuaders from Robert Cialdini's classic book, "Influence: The Psychology of Persuasion", are in full view!

** Authority -- Wal-Mart. Love 'em or hate 'em, they are the big kahuna in mega store retailing. If they advertise that they have 4 PlayStations in stock...they've got 4 and only 4 in stock. But they promise they can get more because...well, they can.

** Liking -- People practically live at Wal-Mart. Convenience and service translate into customers with an undying loyalty to them, often because they've become the only game in town.

** Commitment with Consistency -- Let's see. Stand outside in November in the rain for 48 hours to be the first in line for the release of a new product. That's serious commitment!

** Reciprocation -- Wal-Mart provides a free (and massive) PS3 buyer's guide on their site that provides all the information you need to make a decision between the $500 and $600 basic units, and all the accessories required. Giving such complete information not only sets up the authority persuader but also makes you value the content and feel indebted to the retailer. That's called reciprocity.

** Social Proof -- The press has been lapping up Sony's press releases about the PlayStation launch date and the lack of product. And the gaming blogs can talk of nothing else.

** Scarcity -- Sony is really smart! They do this every year. Release only enough of the hot product to create an insatiable appetite for it. They may have warehouses full of PlayStations, but they won't release them until the market begs for more.

HOW DID I MISS THIS!

AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.

He had no intention of keeping the PlayStations himself. His research on eBay confirmed that PS3 fans were rabid and would pay any price!

Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.

Selling something no one wants is hard work, indeed. Marketing is easy.

I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.

CHRISTMAS MADNESS...

During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.

The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.

Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's based on one of Cialdini's persuaders -- reciprocity.

I give you something and you'll feel obligated to give me something back. It's a technique used everywhere. When you go to the grocery, clerks stand at sample stations offering everything from cubes of cheese to portions of spaghetti and meatballs. Why? If you take a sample, chances are really good that you'll buy the product.

But at Christmas...Whew! It's tough to keep up and maintain enough free disk space on your computer for all the online giveaway opportunities.

The six persuaders (all included above) are real. Until I got involved in the Internet, I had no idea I was being "persuaded" at every turn. We all react to them, will forever, and have ever since the first caveman tried to sell the first hunk of meat to his neighbor.

It took a PlayStation 3 and AJ to point me back to the "real" world to see it in action there too.

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David Perdew is an enthusiastic Internet Success System student ([http://www.the60dayexperiment.com/recommends/iss.htm]) and contributor to 12 Days of Christmas (http://www.the60dayexperiment.com/go/12Days.htm). You can read about how he incorporates Mark's marketing techniques on his blog ([http://www.the60dayexperiment.com/blog/12day.htm]).

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Sony PlayStation 3 Is Not Just for Playing Games

The Sony PlayStation 3 - It Only Does Everything

One could say the PS3 is a game system that does almost everything. The Sony PS3 has been setting standards in at home entertainment since its introduction! Instead of buying multiple media systems, the PlayStation 3 does it all! From stunning Blu-Ray movies to remarkable gaming adventures, there's never a dull moment in a PS3 household!

Sony PlayStation has taken gaming to a whole new level! With a library stretching far into the thousands of disc based games, Sony has been leading the pack of the entertainment platforms for quite some time!

Their console PS2 has been out for a decade and games are still being purchased and PRODUCED!! Having gone through 4 of them myself, I made the decision to toss my final broken one and vowed to not buy another PS2. I had to make myself promise.

Looking Inside the Sony PS3

Lifting the hood of the PS3 reveals an IBM "Cell" processor and a co-developed NIVIDIA graphics processor that together allow the system to perform two TRILLION calculations per second!

With HDMI support and an engine like that, it's no wonder PS3 supports Blockbuster title games such as God of War, Uncharted, LA Noire, and Dead Island! Let's see what else the Sony PlayStation 3 has to make your PS3 gaming experience one of a kind:

A Dualshock 3 Wireless Controller

The Dualshock 3 Wireless controller puts the action into your hands! Feel every scene and battle! The PS3's controller sports a remarkable pressure sensitive button system to know the amount of pressure the user applies to each button.

Want to walk, lightly hold 'X', to stride, press and hold 'X', and to sprint, MASH 'X'!! That combined with its ultra-sensitive Six axis motion sensor technology takes things like flying an American Fighter Jet to a whole new level!!

The wireless controller uses Bluetooth technology to connect you to your PlayStation 3. Last but not least is the Dualshock 3's rumble feature. Feel your controller shake and quake as you battle your way through endless stories and fantasies!

Connect on the PlayStation Network

Playing with your self can be fun, but playing with others can be even better! Log on to the PlayStation Network and unlock a vast community of gamers! Find out what games are in, download demos to games you want to play, even download games straight to your PS3!

The PSN is like the online mall to everything games and gamers! Plus find a community of people playing games just like you! Collect Trophies and compare your Trophies to others!
Use the PlayStation 3 to Watch Blu-Ray on Your HDTV

Playstion 3 offers the greatest viewing experience on your television by utilizing Blu-Ray high definition. Enjoy movie theater quality in your living room! PS3 supports most disc based formats including CD, DVD, CD-RW, DVD-R...you get the picture! And clearly so does Sony.

There's no need to buy a separate Blu-Ray player anymore. If you like to play games inbetween your movies then the Sony PlayStation 3 is a great choice. It's capable of playing Blu-Ray movies and 3D Blu-Rays right out of the box. Once you start watching movies in high definition you'll have a hard time watching movies any other way.

The PS3 is a Fun System for Games and Media

There seems to be almost something for everyone to do on the Sony PlayStation 3. There's no need to be a serious gamer anymore as with the PS2. There's alot you can do with the PS3 that you can have fun with for a long time without playing very many games at all. Sony has done a great job making the PS3 and all in one solution for gamers and media lovers and is very adaptable to whatever you like to use it for.

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Improvements Made to the PlayStation Memory Card

The improvements that have been made to the newer PlayStation memory card include advanced flash technology, which have made them more like a computer hard disk storage unit than the original technology. In fact, for the PlayStation 2, the data transfer rate is 200 times faster than the original PlayStation memory card. What this means for gamers is that the flash memory technology no longer uses memory blocks, because the large files were spilling over in the original memory cards. With the improvements that have been made to the newer PlayStation memory card, you no longer have that problem because they are capable of storing and organizing files in a more compact manner.

If you consider that the original PlayStation memory card was only 128 KB, compared to the 8MB and 32MB models you can get today, it is easy to see how much more you can store on them, by comparison. With the larger storage capacity and faster access rates, you can get by with fewer purchases of storage space, although you have to consider that today's games can take more space because of enhancements that have been made. For those that want to save their in-game progress, having enough storage space is a major concern.

You can still clear out memory and delete files, just like you do on your computer hard drive, to free up space. In addition, there are many people that will copy and transfer files to another PlayStation memory card to allow more free space on a single storage card. By properly managing your files, you can enjoy more space and faster data transmission to handle the data-intensive games that are made for the PS2.

One thing that PlayStation owners need to be aware of is that the new PS2 cards won't work on PS1 games and the PS1 card won't work for the PS2 games. This may seem more logical if you realize the difference in technologies. In addition, as we mentioned today's PS2 games may range in file size from 300KB to 600KB, which is much more than the capacity of the older 128KB PlayStation memory card. If you aren't familiar with the difference in technology, this might help to clear up some confusion. Obviously, improvements to the PlayStation memory card needed to be made to keep up with the more advanced technology in today's games.

With that being said, anybody you ask will tell you that you need at least an 8MB card to save your data and it should be considered an essential part of your gaming experience. Some people think the price needs to come down on them and they likely will, as there is now a 32MB PlayStation memory card available for better storage capacity with fewer devices. While sports games can be memory hogs at around a meg or two of space, you can get quite a few files on an 8MB, if you are managing your files correctly and deleting ones you think you will no longer need. Regardless, the improvements mean you get more space for the money!

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Playstation 3 - Array Enjoy the Modern Games

Playing video games on a computer or a TV monitor is popular among kids and teenagers. However, the adults and elderly persons can also find several video games for them. The overall interface, graphics and sound quality of the latest games have improved now. The gamers can find attractive story line and computer added help links at different places in the game. To play these modern games, one needs to have advanced gaming consoles. Looking at such evolving needs, many consoles manufacturing companies have enhanced their products.

The video games consoles industry is expanding with a rapid speed. A number of inventions have taken place in the recent times which have contributed to the success of this industry. The gaming consoles are manufactured with the help of advanced technologies and the result can be seen in the form of the designs of the latest gadgets. People want to keep such consoles in their home so that they can play the modern games anytime they feel lonely.

The PlayStation 3 is a game console which has been produced by Sony Computer Entertainment. It has a huge demand in the global markets and it competes with some other leading brands like Microsoft's Xbox 360 and Nintendo's Wii. Basically, it is like a mini-computer which has a large amount of processing power. It has many benefits which can be stated as the following.

* The PlayStation 3 is not only useful for playing games but also for listening to music. One can watch videos, movies, view pictures, and connect with friends.

* It is light in weight; therefore it is convenient to carry from one place to another. In other words, it can be said that this is a portable device which can be used anywhere.

* It has a wireless internet connection which enables users to connect with friends and other players. One needs to get registered on the specified website and once it is done one can play games online.

* The wireless controller is given with PlayStation 3 games which enables users to learn the gaming functions in an easy manner.

* Since there are no wires in this equipment, it becomes an efficient and well designed device.

* It is compatible with a number of videos and other file formats which enable users to load videos on any computer.

* It has a huge storage space to save the games that makes it better than the other gaming consoles.

The 3 game PlayStation gives a thrilling experience to the players. It has been acclaimed by both the experts and the game lovers worldwide. Sony PlayStation 3 is available on several different websites. These online places offer gaming consoles at reasonable prices. Users can also take benefit of various schemes and deals which are provided by these sites. Such schemes keep on changing from time to time so that maximum users can be benefited.

While downloading the 3 free PlayStation from the websites, one must take care of certain points. Many download sites are available to the gamers, but the best option is to become the registered member of a well-known portal. One needs to pay a nominal amount of membership fee for this purpose. The members can download the PlayStation 3 Games at much lower prices. Many sites are full of viruses and spyware, therefore the users should be extra careful while downloading the games. It is always better to pay one time membership fee than paying time and again for downloading each game.

The users should look for the instructions given on the portals before downloading the games. It would be better to take the game from the site where 24/7 customer support facilities are provided. The 3 free PlayStation consoles are based on Blu-ray technologies which make these as one of the advanced gadgets to play the games. Sony PlayStation 3 is the latest console produced by Sony. It is the better version of the PS 2. A number of unique features have been added in this device to provide a world class product to the users.

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Playstation 3 Role Playing Games Review

(>) Start

I just want to open by saying that I have been sorely disappointed with the Playstation 3's selection of RPG games upon its release. It appears that their target audience prefers racing games and first person shooters, as those genres sum up the majority of the games that were available for the Playstation 3 at the time of this writing. I think that it is an understatement to say that Playstation 3 owners are thirsty for more high-definition RPG games. Give us more RPG for PS3!

That being said, I will be reviewing the two RPG games availible at Playstation 3 release for you in this edition:
Untold Legends : Dark Kingdom Marvel Ultimate Alliance
(X) Reviews

Untold Legends : Dark Kingdom

This was my first dive into the world of Playstation 3. My naivety of HD cables led me to, originally, play the game in 480i. You can imagine that I was not very impressed with the graphics. Once I figured out that the Display Settings in the Playstation 3's Settings Menu had to be set, I finally played the game in all its 1080i glory. It was a truly beautiful experience.

My only complaint is:
Too many cave levels. The levels in the outside world are spectacular. Particularly stunning are the levels on the roof top of the tower, the mosaic tiles and the crystalline golem are worth spending ten hours of game play to see.

Tip: Level one specific special-power completely, and then move on to the next. At full power-up, the special-powers are devastating. The mage's telekinesis special-power is my personal favorite.

Rating: 8/10

Marvel Ultimate Alliance

Overall, the Playstation 3 version of Marvel Ultimate Alliance was an amazingly satisfying introduction to the power of the Playstation 3. It aslo spawns an excited anticipation for more of the eye-popping RPG's to come.

The only two complaints I have are:
Sometimes, the game lags due to the intense amount of high-definition graphics on the screen. As to why, I can only guess that either the programming doesn't take proper advantage of the hardware, or that the graphics are just too intense for the system. You will notice this if you play the Playstation 2 version, then switch to playing the Playstation 3 version as I did. Once you complete the game, you cannot restart the game with your powered up characters on a more difficult level, you have to start the character leveling with a set of fresh, un-leveled characters.

Tip: Stick to one outfit. You do not keep the powers of a previously leveled outfit when you switch to a different outfit. It costs a lot of money to upgrade the outfits.

These two complaints hardly outweigh the satisfaction of playing the game. It has a terrific storyline and amazing graphical quality.

Rating: 8/10

(O) End Game

As I stated earlier, the Playstation 3 could certainly improve on their selection of RPG games. I also have to say that these two games introduce the thirsty RPG fan to the beauty and high-definition promise of some amazing things to come. These two titles will certainly quench their thirst for the time being.

I personally use GameFly?s subscription service in order to receive the latest games (right to my front door) as soon as they are released.

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Wanna Buy Playstation 2 Online? Read This First!

Everyone loves playing video games, but most people are not thrilled with the high prices that most stores require for the consoles. If you are interested in taking up a new gaming hobby, consider why you should buy Playstation 2 online. The benefits are numerous and worth your consideration.

Top Reason to Buy a Playstation System Online

The most obvious benefit of buying a Playstation 2 is that it will be a lot cheaper than the newer systems like the Playstation 3 or the Wii systems. By choosing an older console, you will save hundreds of dollars and you will also get games for a much lower price when compared to the newer ones. If you ever decide to upgrade to the new console, your old games will still be compatible.

Shopping online is also a great way to get deals. While many malls or gaming stores will always ask top dollar prices for various equipment and consoles, you can get amazing bargains when you use the internet to do your shopping. You can compare prices and even get free shipping from some retailers.

When you buy Playstation 2 online, you can use all kinds of coupon deals on top of the lower prices. Most online stores take coupon codes that are pretty easy to find with a little research on the search engines. They also run sales for holidays and annual clearance events while inventory is cleaned out, just like any other store.

Warning About Buying a PS2 Online

Buying online gives you a lot more options than when you are buying in a store that is near your home. You will have more retailers to choose from on the internet and most of them will offer price matching. Make sure you only shop with a reputable dealer and use secure payment methods for your purchase. When you use these tips, you can successfully buy Playstation 2 online for a deep discount that makes all your research worthwhile.

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Buying a PlayStation For Your Kids

Playing video games for hours is the favorite pass time of all the teenage kids these days. Sony PlayStation is really an impeccable choice for all of you. This is a mind blowing gaming console available in the market. You can enjoy playing numerous action-packed video games on this console. Not only this you can enjoy a wide variety of other features on this wonderful device. All you got to do is to purchase it from the market. Sony is a popular corporation that manufactures high end electronic devices.

Well, according to me buying a Sony PlayStation for your kids is not at all an easy option. You need to consider a number of things in this regard. You must have head that all the Playstation products have created a buzz in the market. These devices are loaded with superfluous features. They are too hot to handle for any beginner. In this article, we are going to offer you some crucial tips and instructions that would help you purchase a PlayStation for your kids.

One of the major things to note here is that you need to opt for several accessories as well. You need to get an updated version of every game and consider purchasing this console from a reputed store. For this purpose, you need to roam around in the market and research hard. One of the major shortcomings to tackle in this regard is the cost of this gaming console. If you can get a reasonable deal for such a product then it would surely be better. Bargaining is a nice way of striking the best possible deal in this regard.

You would be quite amazed to know that there are a number of options when it comes to purchasing a brand new PlayStation for your kids at an economical price. Well, the answer to this question is Internet. Yes, by shopping online you can definitely avail a lot of offers and seasonal discounts. Various global websites including eBay offer you such products at a cheap price. Using these sites you can easily negotiate a good price for desired products. They are always willing to sell their products at a promotional price.

You should not at all worry about the quality and reliability of such websites. eBay is a popular shopping site that is extremely reliable for all the customers worldwide. But you need to maintain a little bit of secrecy regarding your personal bank accounts. Considering Classifieds as an option is also pretty amazing. However, if you feel that you can buy a cheap Playstation from the market itself then you can do so. But make sure that the store owner offers you complete range of accessories along with the gaming console.

Another important thing is that you need to opt for package deals. You can consider purchasing 2 or 3 games along with this console. I am sure it would cost you less. So, these are some of the important things to note regarding the process of buying a PlayStation. Give your kids a chance to play all day long on this wonderful product.

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